When I finished my active duty service with the Navy I took a job as a sales representative. The company sent me to a training session with a world renowned sales trainer. During one session he asked us to list the first word that came to mind when we heard the term “salesperson”. We all listed words like “pushy”, “obnoxious”, and “slick”. He told us that if those are the words 95% of the pubic used to describe salespeople we should become the exact opposite and we’d be successful. For me that strategy worked very well.
Employers can apply this lesson after they read the article linked below. Not only does the article list the most hated jobs, it also provides great insight as to what employees hate most about a job. It’s not what you might think!
Today it is the company with the best talent that beats the competition and increases profits. Employers don’t want their top talent hating their jobs. Read the article then be sure your company is doing the opposite!
10 Most Hated Jobs
In this short video blog I give employers three simple steps to take to attract, develop, and retain top talent in today’s marketplace.
[ustream vid=15594268 hid=0 w=480 h=296]
Here’s the article I mentioned in the video: http://online.wsj.com/article/SB10001424052702303714704576385863720618134.html?mod=WSJ_Opinion_LEFTTopOpinion
Did you know that Google often acquires companies based upon what their talent is going to do in the future?
Google recognizes that the real differentiating factors in today’s economy are the people who make up a company. Megan Smith, Google’s vice president of new business development, says “…Be open to growing your company, both through hiring top talent as well as acquiring top talent. That is what we have come to find for our own company.”
This is a lesson for any organization. Top Talent is the key to maintaining and increasing profitability and competitive edge. It is also getting harder to find top talent. A Strategic Employer understands this business reality and plans for it.
Click here to read the article
Even the government recognizes this business reality!
The accompanying link is the text of remarks Education Secretary Arne Duncan recently made to the American Enterprise Institute. While these remarks primarily focus on improvements needed in our education system, not how Duncan specifically addresses the business world graduates are entering.
What does this mean for businesses? It means businesses have to attract and retain high impact performers. They need people who have the ability to get results in difficult times. Unfortunately the methods most businesses use to find these key contributors actually repel them! Corporate leaders have to adopt a new talent management paradigm – a strategy the attracts the best and keeps them.
Click on the American Enterprise Institute link to find the article.