The Number One Way to Fail at Motivating Employees

Are you still Fishing for employee motivation?   This was a popular employee motivation strategy several years ago.  There are lots of books on Amazon.com that will teach you about how to motivate employees.  Every business wants good employee relations and a happy, productive workforce.  Strong and positive employee morale is necessary for optimum productivity.  I can’t think of any client who has told me they didn’t want high employee satisfactory.  All companies work hard to motivate employees.

Corporate leaders and business owners have a lot of reasons to know how to motivate employees.  High levels of employee engagement make their jobs easier.  They want less stress in their employee relations.  They have profits to increase.   They want to sharpen their competitive edge.  They want to keep costs low and productivity high.  They want to generate more revenue.  They want, they want, they want…   Are you reading this?  They want to motivate employees for all their corporate reasons and this is why most companies fail in how to motivate employees.

Employee motivation, employee satisfaction, employee engagement, and employee relations will never improve if it is all about what the company wants.  No one is going to work to make the company better or to reach company goals.   Organizations will fail if they believe a slick, new “program” is the way to motivate employees.  Employees will only be motivated when they know what’s in it for them.   They will increase productivity only when their needs are met.   Incentives to motivate employees must be tied to what they value and desire.  Strategic employers know this.  They work hard to understand what makes their employees tick.  Only when employee values are linked to motivating incentives will companies succeed.

Keep Your Employees Happy and You Will be Happy

Retention of key employees is one of the greatest challenges faced by corporate leaders.  This issue has more to do with maintaining and growing profitability than any issue facing businesses today.  There are a few simple ways to make your employees feel important.  It is also crucial that you attempt to keep them happy! A happy employee is an employee who will remain loyal to you even when another opportunity presents itself.  One way to keep a strong solid relationship with your employees is to celebrate anniversaries!  The following are companies who have implemented programs to let their employees know that they are valued.

LEO BURNETT COMPANY
At the Leo Burnett Company in Chicago, Illinois, every employee receives a gift on Anniversary Day.  Some of the gifts given were jams and jellies, a model train, statues and customized bottles of wine.  In addition, they gave one dollar for every year of the agency’s life.

NISSAN
At Nissan in Smyrna, Tennessee, any employee with 12 months of service qualifies to lease a Nissan car for $160 per month.  This also includes maintenance, tax, license and insurance.

WESTIN HOTEL
Every Westin Hotel has an Annual Banquet honoring employees with more than five years of service.

MARY KAY COSMETICS
Mary Kay Cosmetics employees receive 20 shares of stock on their 5th Anniversary, on their 10th they receive 80 shares and on their 15th they receive 120 shares.

WALT DISNEY COMPANY
The Walt Disney Company plans service recognition awards, peer recognition programs, attendance awards and milestone banquets for 10, 15 and 20 years of service.

HALLMARK
At Hallmark Cards in Kansas City, Missouri, employees can invite any and all of their friends throughout the company to share their 25th Anniversary Cake.  Typically, 200 to 1,000 people show up for each celebration.

PITNEY BOWES
Pitney Bowes, headquartered in Stamford, Connecticut, has an Anniversary Vacation Policy that gives an employee with 25 years of service an extra month of vacation.  The same benefit is then offered to the employee every 5th year.

JCPENNEY
The JCPenney store in Laurel, Montana, had a 25th Anniversary Sale to honor Pat Mullaney, who had managed the store for 25 years.

RYDER SYSTEM
Ryder System’s 50th Anniversary Celebration was celebrated with a cake that was shaped like a truck and covered with yellow icing.

RAYCHEM CORPORATION
At Raychem Corporation in Menlo Park, California, celebrated their 25th Anniversary, it held a gigantic community party to which it invited all of its employees, their families and special guests.  The maker of high-tech industrial products held a daylong celebration at its 140-acre plant site.  Everyone was served a steak dinner.  There was continuous entertainment for seven hours, featuring headline acts and 15 carnival rides, including a ferris wheel and a merry-go-round.

These examples are of companies who have gone above and beyond to ensure that their employees remain loyal to them.  Of course there are other ways to recognize your employees.  One idea is to simply have a plaque engraved with your employee’s name on it when they reach 5, 10 or 15 years of employment with your company.  Everyone likes to be recognized and appreciated for the work they do.  Implement a program that is right for your Company Culture.