Does Your Company Culture Attract Top Talent (Part 2)?

Today I’m contining the second and final post in my series about Company Culture. In an AMA study it was revealed that 70% of change initiatives fail because your culture rejects them! That one statistic is enough for anyone to realize the importance of this topic. 

If you want to gauge the culture of your organization and your effectiveness as a leader, you should read Break all the Rules by Marcus Buckingham and survey your employees with these questions:

  1. Do I know what is expected of me at work?
  2. Do I have the materials and equipment I need to do my work right?
  3. At work, do I have the opportunity to do what I do best everyday?
  4. In the last seven days, have I received recognition or praise for doing good work?
  5. Does my supervisor or someone at work seem to care about me as a person?
  6. Is there someone at work who encourages my development?
  7. At work, do my opinions seem to count?
  8. Does the mission/purpose of my company make me feel my job is important?
  9. Are my co-workers committed to doing quality work?
  10. Do I have a best friend at work?
  11. In the last six months, has someone at work talked to me about my progress?
  12. This last year, have I had the opportunity at work to learn and grow?

Follow the three C’s of hiring…Character – Compatibility – Competence. You need to hire individuals who will align with your culture and core values as a company. When you build a dynamic team, top talent is drawn in by your team members, referrals dramatically increase and you become a preferred employer.   Positive word of mouth advertising in the job market is priceless.

Imagine what you could do with the survey results to improve employee morale and retention? Most employees complain that are not in the loop. In fact, most of them don’t even know how to find the loop! Right now when things are turbulent, your employees don’t want you fixing the motor, they want you steering the ship and they want to know where the ship is headed, and they want their role defined!

If you want to attract top talent, discard your policies and procedures and replace them with expectations. Let your employees know what they can expect from you and be clear about what you expect from them. Give them the ability to make a difference and feel that they play an important role in your organization. 

If you follow some of the suggestions in this program you will retain your superstars, attract top talent to your organization, communicate more effectively and improve company morale and of course improve retention.